Put Some Punch Behind Your Real Estate Marketing by Adding 3D & 2D Renderings
The real estate market has become increasingly competitive and everyone is looking for ways to generate more business. Neuroscience and psychology tell us that humans are visually driven creatures. The right image or photo captures our attention and makes us take notice. By just enhancing your visual offerings in your real estate marketing collateral your properties will go from ho hum to AWESOME instantly!
One way to put some punch behind your real estate marketing campaigns is to use high quality 3D or 2D renderings.
These are great for both commercial and residetial projects. Often it’s hard for prospects to visualize what an empty or cluttered space could look like, and they will often dismiss a property because they cannot visualize how it could meet their exact needs. Sometimes working up a sample rendering for renovation projects, tenant improvement options in 2nd generation spaces or even build-out ideas for vanilla box or dark shell spaces, can help prospects see their new space in a whole new light. Not to mention, you’ve now added more value to the services you are providing to your client than just showing the space as-is! Taking the time to show prospects what a space could look like with a sample rendering allows them to visualize the possibilities of an otherwise empty or unusable space.
But what about larger projects like, master planned communities, office or industrial parks, high rise and condo developments, or city revitalization projects? If you’ve got a listing on a project where you are not able to get quality images or the ones you have are just plain boring, how the heck are you going to get the market to take notice if your imagery is subpar? This is your listing and time is ticking! You don’t have time to run down whatever renderings the project architect may have, and you don’t have to settle for those one dimensional, boring architectural drawings either! Instead, you can take the bull by the horns and have a customized, full-color rendering created quickly and easily!
A great looking rendering that highlights your property can easily increase potential buyers or tenants interest, as well as win the attention of new landlord and seller business. An attractive 3D photorealistic rendering will absolutely help your properties and your real estate marketing collateral stand out from the masses.
Imagine how a detailed and colorful site plan or floor plan would impress your landlords and sellers when you pitch them for their property listing. Showing them what you are going to do to make their property stand out will no doubt impress!
A quick word on mapping. Sure, you can grab a screen shot from Google and add a few pins and stars to it. But isn’t that what everyone else is doing? Here’s the perfect opportunity to create a map that is customized with your company’s brand logo, colors and look. 2D and 3D maps created to show your listing’s location, surrounding retailers, restaurants, major highways, and whatever else your heart (or client’s heart) desires will give you yet another opportunity to show off your real estate marketing offerings.