Using links in your email marketing is a fantastic way to drive traffic to your website or blog.Whether you pride yourself on being as up-to-date as possible on the latest marketing trends or are focusing on the basics of growing your business or community, linking within your email newsletters is a valuable practice because you’re creating an avenue to…you!
What Do We Mean by ‘Drive Traffic’? Savvy marketers are in constant pursuit of new ways to get existing customers to their website or create repeat business. ‘Driving traffic’ means you’re creating opportunities for your site to be found.Email marketing is one way to drive traffic to your site among many. Internet traffic is the equivalent of foot traffic for brick and mortar businesses.
How Can I Use Email Newsletters to Drive Traffic? Adding relevant links URLs to your newsletter is the easiest way to drive traffic to your site. You can easily link banner images and text and images in the body of your newsletter from the Mad Mimi composer.
Here, two users share their recommendations for how to link effectively in an email newsletter :
Crystal, from Rodan and Fields “I know you want to put everything about your fabulous service, product, etc. out there [in your newsletter] for your audience to see, but that is what links are for. Do not make this a catalogue of all of your products. Simply put some pics of your best selling items, and link them to an online website or catalogue. You can even link to a demo video! My customers love to do their own research, so I link every picture, and some relevant text to web locations that may be of interest to them. Of course, I have multiple links to my personal website, and most of my customers have used newsletters to find their way to their favorite products.
”Ryan, from Best Name Badges “Include a short blurb in your email that’s interesting to your customers and readers. Best Name Badges is active in animal rescues and it’s a great non-product related talking point that we can include on our company blog as well as our emails. It’s best to include the full story on your blog and just use a snippet in your email to encourage your customers to click through to your website.
” Both Crystal and Ryan use links in their newsletters to give their readers just a taste of what’s going on, bigger picture, and it drives traffic to their sites. Brilliant!At its best, using links is quite organic, but don’t be afraid to use the technique to make it easier for your people to find you. Focus on the quality content you’re sending first and then go back and link effectively.